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McIntire

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Executive Certificate in Management Program
offered by
The McIntire School of Commerce at the University of Virginia

The Courses are as follows:

Management Cerificate Program Overview
Strategic Leadership
Project Management
Leading Transformational Change
Innovation and Ideation
Finance for Non-Financial Managers
Process Management and Continuous Improvement
Communicating Effectively as Managers
Marketing for Managers
Operations Management
Critical Thinking and Ethics
Management Cerificate Program Overview

The McIntireExecutive Certificate in Management Program offers a strong foundation in management practices and concepts. Developed by faculty at the top-ranked McIntire School of Commerce at the University of Virginia, the program offers a wealth of expertise in a number of business disciplines. Designed to provide the skills and tools required for success in today’s competitive global business environment, this series of 10 online courses is designed to meet the needs of motivated businesspeople and managers in a wide range of industries.

To excel in today’s business world, managers must continually work to refine and update their skills. This online program is tailored for individuals with 4-25 years of workplace experience and the potential to excel in a management or supervisory role. Participants will learn how to look at a business and identify opportunities for improvement, and will also gain the knowledge and skills necessary to lead the requisite change.

Program Structure

The program consists of 10 courses lasting four weeks each, delivered over a 10-month period. The materials can be viewed any time of day, at the participant’s own pace and convenience. Upon completion of the 10-course series, participants will receive a completion certificate from the McIntire School of Commerce.

The online material, while challenging, provides participants with an opportunity to view the instruction at their own pace, to review when needed, and pause at various points to consider major learning points. Each session will provide Discussion Questions that are posted on the Participant Discussion Forum and can be shared with a small group or on your own. Questions can also be posted on the Questions for the Instructor area as well.

Weekly multiple-choice practice assessments are built-in that review the major concepts and function as practice opportunities to self-assess progress. If you get an answer wrong, you’ll be prompted to find the correct answer and then re-take the assessment.

In the fourth week, the “Review Week”,content is summarized and presented in video format pulling together all the learning objectives and lessons from each course; and, a Live Webinar 60-90 minute is offered for review and Q&A – all in preparation for a final graded assessment.

Program Description

The McIntireExecutive Certificate in Management Program consists of 10 courses in various aspects of management. The series has been carefully designed so that the courses build off one another to reinforce and improve key leadership and management competencies.

Learning objectives include such critical skills as:

  • Leadership
  • Critical thinking
  • Customer focus
  • Organizational awareness
  • Conceptual and analytical thinking

Participants in this program can expect to:

  • Explore current management topics and learn innovative management strategies
  • Master fundamental marketing concepts
  • Learn financial analysis skills, including how to interpret and analyze financial statements
  • Understand how to inspire and influence an organization
  • Gain a competitive advantage in career advancement
Strategic Leadership

This course examines concepts, models and application of theory in the areas of strategic management, strategic thinking, and strategic analyses of business competition. Our topics will all connect back to the pursuit of competitive advantages.

Each session is organized through academic concepts and theoretical models yet based on actual business examples, both regional and global examples of strategy and strategic thinking. Key topics include strategy formulation, business definition, business model creation, core competencies, and corporate acquisitions.

After completing this course, participants should be able to:

  • Describe the significance of thinking and acting strategically
  • Distinguish business-level versus corporate-level strategies
  • Understand the difference between business models and business strategies
  • Identify generic competitive strategies
  • Formulate the fundamental elements of a strategy
  • Outline the distinctions between resources, capabilities and core competencies
  • Conduct a SWOT Analysis which identifies Strengths, Weaknesses, Opportunities and Threats for a potential business within a market
  • Summarize the purpose of partnerships and how associated contracts should be constructed
  • Explain how corporate acquisitions work:

    • Identify their means of value creation
    • State the reasons for frequent failure

The instructor encourages participants to think about and apply these various conceptual models to the participants’ businesses or organizations as a method to accelerate learning.

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Project Management

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks. In this course, you will acquire such skills.

Fundamentals of Project Planning and Management will introduce basic concepts from project planning, critical path method, network analysis, and simulation for project risk analysis. You will gain an appreciation for what is required in planning and executing large-scale projects and gain an understanding of Agile Project Management principles. Together, we will develop an awareness of some behavioral biases that come to play in project settings and identify how these impact the planning and execution of a project.

By the end of the course, learners will be equipped with the language and mindset for planning and managing projects by properly setting project goals and objectives, and thus able to prioritize amongst project objectives. Learners will be more cognizant of considering project stakeholders' opinions, recognize the need and benefits from proper project planning, be aware of the different project lifecycle stages and the role each stage has in the evolution of a project, and will be capable of selecting the most appropriate project management methodology given the project objectives, the degrees of uncertainty, and the project constraints.

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Leading Transformational Change

The ability to lead change is often the deciding factor in the success of an organization. Companies that can spot opportunities and reinvent themselves quickly and efficiently have an enormous advantage in the marketplace. This course leverages the skills learned in “Leadership and Management” to show participants how to be effective leaders through:

  • Identifying specific behaviors that drive exceptional leaders in times of dramatic change
  • Examining four basic leadership styles and their impact in creating lasting change
  • Understanding key components of transformational change
  • Learning about the power of “intentionality” and how it differs from expectations
  • Managing the “inner game” of leadership and how to avoid sabotaging our desired intentions
  • Understanding accountability and what the essence of ownership means for transformation leaders

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Finance for Non-Financial Managers

As recent world events have shown, the discipline of corporate finance can be complex and confusing. Many professionals spend their entire careers focusing on finance. However, the primary objective of this course is to provide participants with the financial insights needed to be an effective manager. The role of financial management in creating value will be the framework for the course.

The course is based on the premise that businesses attempt to maximize value. The impact of risk and time will be discussed, as well as how returns reward investors for risk and time. Participants will also learn the basic foundations of accounting, such as revenue and cost recognition, cash versus accrual accounting, and internal controls. Participants will then be taught how to understand financial statements, including the balance sheet, income statement, and statement of cash flows; participants will also learn how a business is financed. Debt and equity will be explored, with an emphasis on recognizing the costs of each and the appropriate times for the use of each.

The course will also cover how decisions are made to hire people and invest in assets, specifically looking at the benefits of investing versus the cost of financial capital. In addition, the course will examine the concepts of revenue, costs, and net income. A business’s operating and cash flow cycles will be examined, noting the challenges of managing liquidity. Cost-volume-profit relationships will be explored as participants are encouraged to embrace cost-benefit analyses and break-even analyses.

Finally, participants will explore performance assessment through financial statement analysis. Participants will learn to assess risk, return, efficiency, and competitiveness with ratios, trends, and benchmarking.

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Marketing for Managers

Marketing is a powerful force that can, among other things, create tremendous wealth, get candidates elected, and raise huge amounts of money for charitable works. This course will get you started on the path of successful marketing by providing you with the basic knowledge and skills you will need.

  • Marketing requires an insatiable curiosity to understand why people do what they do. Your ability to move beyond a basic understanding of marketing will help you to be a successful marketer.
  • Truly great marketers are those who can see beyond the present into the future. Consider the visionary products of our generation: the laptop computer, 10,000 songs on a device that fits in your pocket, smart phones, Nook or Kindle, and post-its! These products are successful because someone could see their possibilities. This course will help you think of all kinds of possibilities.
  • Vision alone isn’t enough. Having a mastery of marketing tools available will allow you to build a successful brand that stands the test of time. This course will cover the basics of those marketing tools.
  • None of this would exist without communication. Some of the techniques to communicate effectively, to be understood and to convince people to do what you want them to do will be covered.

During this course you will learn the basics of how to move from product concept through to the creation of successful brands. We will look at the tools used to develop successful brands including consumer behavior, the creation and development of products, strategic pricing, different methods of distribution, market research, and the promotion of brands through different forms of advertising, including the Internet.

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Innovation and Ideation

Ralph Waldo Emerson is credited with the oft-quoted remark on innovation, “Build a better mousetrap, and the world will beat a path to your door.” Unfortunately, many organizations realize, after putting significant effort and money into the creation of a new “mousetrap,” that success is neither guaranteed nor immediate.

This course leads participants through many of the problems companies face when identifying innovative products and bringing them to market.
The following topics will be explored:

  • The various theories of innovation put forth by some of the great 21st centurythinkers
  • How the best-run organizations have developed sustainable and systematic approaches to innovation
  • A roadmap for innovation, and an introduction to many of the specific tools of innovation
  • Ways to identify innovators hidden inside your organization
  • Approaches for overcoming obstacles to innovation and for driving a cultural transformation that unleashes your innovation potential

The instructor will encourage participation through discussion forums, wherein the participant will be expected to apply the concepts presented in the presentations to their individual work environments, draw parallels between their work and the presentations, and discuss the application of course materials to issues and challenges in their workplaces.

For more details and Course Schedule Click Here Go To Top Register Now

Process Management and Continuous Improvement

Process management has perhaps been practiced from the dawn of time by individuals interested in efficiency.Today, it has evolved into an art and a science, and is widely used in Japanese manufacturing techniques, the SixSigma movement, and other avenues for maximizing value and minimizing waste.

This course provides participants with a blend of the theoretical knowledge and practical skills necessary to embrace the concepts behind process management. Course content includes the topics of balanced scorecard and the principle Y f(x), and an overview of “lean” and “Six Sigma” to drive improvement on those processes.

By the end of the course, participants should be able to define the terms “lean” and “Six Sigma” and should have gained an understanding and appreciation of the differences and similarities between the two. Participants will understand the various elements of waste and the difference between “value-added,” “non-value-added,” and “required non-value-added” activities. Students will understand and be able to explain the six sigma problem solving methodology of DMAIC. Students will also be able to define the 4 quadrants of balanced scorecard and its application to process management.

The instructor will encourage participant participation through discussion forums, wherein the participants will be expected to apply the concepts presented in various weeks to their individual work environments, draw parallels between their work and the online presentations and discuss the application of course materials to issues and challenges in their workplaces. Using the course’s Web-based message board, participants will be encouraged to submit questions to the instructor, who will respond in a comprehensive and timely manner.

For more details and Course Schedule Click Here Go To Top Register Now

Communicating Effectively for Managers

Companies consistently describe writing and speaking competencies as major factors in hiring and promotion decisions. Managers who communicate effectively greatly enhance their ability to achieve desired results for both themselves and their organizations. Today’s rapidly developing communication technologies also expose managers and their firms to significant reputational and operational risks. This course will take a strategic approach to management communication, providing participants with the tools they need to immediately improve their workplace communication.

The course will offer a framework for making effective communication choices in varied situations. The instructors will share examples to highlight best communication practices when writing and speaking. Participants will learn how to design high-value business messages that convey information in clear, concise, and easy-to-follow ways for diverse audiences. Woven throughout the course will be discussion of the risks the current digital environment poses for business communicators today, as well as suggested ways to mitigate those risks.

By the completion of the course, participants should:

  • Understand the information needs of business audiences and the importance of developing a strategic approach to communication
  • Be able to create messages that are highly readable and appropriate in tone
  • Know how to structure a presentation and deliver information orally in an effective, engaging way

The instructors encourage participants to engage in the discussion forums, wherein participants will be expected to apply the concepts presented in various weeks to their individual work environments, draw parallels between their work and the online presentations and discuss the application of course materials to issues and challenges in their workplaces. Using the course’s Web-based message board, participants are encouraged to submit questions to the instructors, who will respond in a comprehensive and timely manner.

For more details and Course Schedule Click Here Go To Top Register Now

Operations Management

In a world marketplace that is changing at an accelerating pace, organizations, managers, and teams of individual workers are bombarded with new and complex challenges.They must acquire and make sense of vast amounts of information in order to make key decisions that impact performance, competitiveness and innovation, and their very survival.

This course introduces participants to a blend of theoretical knowledge and historical perspectives on decision making, and sharpens their perspective on the practical skills needed to apply the concepts behind decision making.We will focus on how decisions actually happen as both an art and a science, recognizing and appreciating the value of analysis and emotions.

Our course objective is to provide participants with an understanding of how Operations Management fits into the broader organization. This course will provide a knowledge base for conversing with operations personnel, and build both quantitative and qualitative analysis skills needed for managing important operational tradeoffs.

By the end of the course, participants should:

  • Be aware of the importance of systematic and effective decision making to organizational success
  • Utilize the various models, tools, and decision-making processes for a given situation in order to generate effective actions and solutions
  • Be more aware of their own and others’ decision-making styles, biases, and framework and be better equipped to manage the influence of those factors in the decision-making process
  • Appreciate the importance of decision making for high-performance teamwork, and understand how to use decision-making tools and processes for team problem-solving and innovation
  • Understand and apply decision-making processes with awareness of business ethics

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Critical Thinking and Ethics

The primary objective of this course is to provide the blend of theoretical knowledge and practical acumen necessary to improve each participant’s skills in critical thinking and ethical reasoning. We will cover the areas of common logical fallacies, identification and avoidance of fallacious reasoning, philosophical approaches to morality and ethics, virtue ethics, utilitarianism, deontology, and stakeholder theory in organizational ethics. Each segment is closely tied to the academic literature in the areas of informal logic, critical thinking and reasoning, moral philosophy, business ethics, stakeholder theory, and ethics within organizations.

We will cover the areas of: Common Logical Fallacies, Identification and Avoidance of Fallacious Reasoning, Philosophical Approaches to Morality and Ethics, Virtue Ethics, Utilitarianism, Deontology and Stakeholder Theory in Organizational Ethics.

By the end of the course, the student should be able to:

  • Identify and avoid common fallacies in reasoning, – e.g. “denying the antecedent,” “affirming the consequent,” & “the motivational fallacy.”
  • Identify, evaluate, criticize and choose the three main forms of moral reasoning – virtue ethics, utilitarianism, & deontology.
  • Identify, evaluate, criticize, and choose a position in normative business ethics – stockholder theory, stakeholder theory, and the nexus of contracts.
  • Apply these new skills in practical situations regarding bribery, lying in business, duties to non-owners, and ethics in international organizations.

For more details and Course Schedule Click Here Go To Top Register Now

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